Much of a florist’s business is concerned with the making of flower arrangements for various functions.

Customers need to have confidence in their florist that all arrangements will be beautifully executed, delivered on time and in perfect condition and that the flowers will look as fresh as the moment they were picked.

 

But a little more is required of these arrangements: they must be personal,they must make a silent

statement about those who give and those to whom the flowers are given.